Bluefly, Inc.
http://www.bluefly.com
Bluefly, Inc. aims to be the world's first full service outlet store for designer fashions –distinguishing itself with discounts of up to 75 percent, products from over 400 designers, and a 90-day money back guarantee.
Need
Bluefly wanted to present engaging product images to differentiate merchandise, enhance the customer experience, and encourage purchasing decisions. Bluefly required improved visual product presentations and interactive features to make the virtual experience real. The image production team demanded a short cycle time and significant cost savings over the labor intensive process in place.
Solution
Decision makers at Bluefly chose MediaRich for image serving, in addition to Blue Martini for catalog and content management. The integration with MediaRich and Blue Martini went smoothly, protecting Bluefly's investment. Bluefly chose to implement several imaging options, including zoom and pan, which resulted in customers viewing product features just as they would in a retail store. Image production cycle times and costs were significantly reduced, thus increasing the ability to make the customer facing internet store front more appealing as well as cost effective to maintain.
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