MediaRich® helps organizations to effectively manage and deploy their brand assets by enabling their internal marketing groups; advertising agencies; channel partners; and, print bureaus access to corporate-approved collateral, logos, videos and other media assets. Text elements can be localized, graphics altered, and videos deployed in different formats, while maintaining consistent corporate brands. Templates of all media are used to automate business systems and develop engaging brand experiences.
Digital and media asset management systems such as Artesia, MediaBin, and Chuckwalla enable enterprises to efficiently store and manage large amounts of media assets. The primary purpose is to provide a system that effectively manage digital assets (i.e., documents, images, video, sound). It also protects brand integrity, locates assets easily, and provides faster collaboration.
Using MediaRich with a digital asset management system, unlimited variations of a single original image can be generated and updated. This eliminates the need to manually create and store multiple versions for the Web, wireless and print media. This enables the "self-service" creation of graphics and videos for use in documents, datasheets, brochures and presentations, including the implementation of digital rights management functionality like Digimarc® digital watermarking. Business managers now have the power to quickly and easily manage their media assets without having to bother the art department. Repetitive images tasks (such as re-sizing and saving a logo) can now be performed by anyone.
With MediaRich, advertisers and marketing teams can realize the Internet's full potential for promoting messages. MediaRich's templating abilities enable advertisements, tradeshow signage or marketing promotions to be modified in a distributed, on-line fashion and updated instantly at any specified frequency. Branding can be controlled from a centralized corporate organization and messages can easily be fine-tuned in the field to achieve more effective results without forcing a creative team to work overtime.
MediaRich loads images and videos directly from the digital asset management system, dynamically processes them, and delivers them to enterprise knowledge workers and channel partners. This shortens the workflow path, enabling images to go directly from the digital asset management system to the Web or print collateral in the appropriate size and file format.
MediaRich is a critical component in the success of any Enterprise Content Management solution and helps organizations dramatically reduce the production and development costs of creating visually rich, compelling content. MediaRich integrates easily with custom and commercial digital and media asset management systems creating a brand asset management solution.
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