Two activities dominate consumers' use of digital images and videos: product evaluation and commerce. Companies who are not tapping into this consumer behavior are leaving revenue on the table. With MediaRich®, businesses can overlay text onto images or videos for merchandising featured products, resize images, zoom for product detail, and add borders easily -- all from a simple Web interface. MediaRich currently powers some of the largest B2B portals, web 2.0 infrastructures and websites in the world.
MediaRich allows customers to interactively examine details by dynamically generating Web-optimized images and videos from high-resolution originals. This helps to increase purchasing confidence and reduce costly product returns by enabling customers to interact and examine product details.
Web sites convert product images from vendors, manufacturers, distributors, & other sources into standard Web-ready formats -- resized and optimized for the Web automatically. This enables production teams to spend more time developing compelling content. Our customers have streamlined image processing tasks that were done manually. They have implemented MediaRich's zoom functionality with image quality logic to determine if an image meets the required resolution.
With MediaRich, online catalogs can provide a significantly more engaging experience. Customers on a MediaRich-enabled Web site can explore and interact with products in a variety of ways. Online catalog companies can aggregate and transform content dynamically and efficiently. Information can be personalized and delivered to visitors based on their preferences, or distributed and syndicated with a distinct look for particular Web sites based on pre-set business rules.
Customers examine the merchandise up close. With just a mouse click, they can zoom into and pan across clear, detailed product images to make informed buying decisions. Research proves that customers, who trust what they can see, will buy more and return less.
Price tags, corporate logos and other product highlights can be placed on top of an image, making visually compelling product displays. The graphical designer retains control of location, opacity as if she was working in Photoshop®. MediaRich enables marketing managers to easily modify images to include sales and promotional information with text controls for color, font, and copy. In addition, Unicode® characters are supported for double-byte languages.
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